Tellus Group and Touring Cars starts a collaboration

Big players join forces in Norway

Tellus, a newly established nationwide group within sales and service of motorhomes and caravans in Norway, becomes a Touring Cars member as of January 2022. 

Tellus becomes a member of Touring Cars Franchise Chain

Tellus Caravan & Fritid AS, a newly established nationwide group within sales and service of motorhomes and caravans in Norway and one of the oldest motorhome rental chains in the Nordics, Touring Cars, join forces to develop an even trendier travel type and lifestyle, motorhoming. Both parties believe in great synergies and long-term opportunities this collaboration provides to develop tourism and motorhome holiday services in Norway and the Nordic countries.  

Finnish-based, 40 years old motorhome rental chain, Touring Cars started a local motorhome rental business in Norway already in 1989. Now local business and rental stations in Oslo and Tromsø will be transferred from license owner to Tellus Rental AS, a subsidiary of Tellus Caravan og Fritid AS, as of January 2022. 

“We have been purposefully expanding our service chain since the early years. One corner stone of our business has always been a competent, high-quality local service provider. In order to be able to respond to the ever-changing global tourism trends as well as consumption habits and values of consumers, we need more professional players in our chain operations both in Norway and on the European level”, states Mr. Veijo Tiitinen, CEO of Touring Cars.  

“We are happy to start a collaboration with a major player in the field to leverage our growing motorhome business into the next level in Norway to serve local and international customers even better, with a broader service scope and wider fleet range”, mentions Tiitinen. 

Both organisations agree on this excellent start for a mutually prosperous and great collaboration as they share same business values and visions. Tellus is known in the industry for high quality, good products, high employee satisfaction and customer focus. Touring Cars has been providing premium services for travellers from 75 nationalities and has been a trusted partner for over 120 travel sales partners worldwide over 4 decades already. “As according to our chain motto: Together we all are stronger”, states Tiitinen. “Demand for motorhome holidays has been increasing substantially and the same trend seems to be continuing strongly. We know that now, together with Tellus, we can meet much better the changing needs of active outdoor travellers and enable them more and even better customised dream holidays in Norway”, comments Tiitinen from Touring Cars. 

Tellus Group continue their business expansion 

Tellus is a motorhome and trailer industry-driven group formation which was established on April 29th, 2021, in Norway. With the business integration of 16 local sales and maintenance organisations, they immediately became the leading player in the Nordic region. Organisation’s total turnover is above NOK 2 billion and they employ more than 250 motorhome and caravan professionals in Norway. Now they expand their service range into motorhome rental business and their subsidiary Tellus Rental AS start as an official Touring Cars franchisee in Norway.  

“Motorhoming is a fantastic way to experience authentic Norway and explore all the Nordic countries. We want to be involved in providing options for all those who are interested in this lifestyle, whether buying their own vehicle or renting one to enjoy a convenient sustainable road trip holiday, or even testing this lifestyle through Try & Buy purchase options. We see lots of potential in this business as a service provider and we are happy to be a part of European-wide Touring Cars family”, states Roy Nordanger, MD of Tellus Rental AS. 

Touring Cars Franchise Chain 

Touring Cars is a motorhome rental and sales group, founded in Finland in 1982 and has grown into one of the most important players in the industry on a European level. Touring Cars service chain provides five-star rated holiday rentals and travel services in 10 countries from 15 local service stations. The chain is headquartered in Finland and global operations are run by a Group Admin team. European rental stations and vehicle sales services are operated by local entrepreneurs.  

Contact information  

  • Mr. Veijo Tiitinen, CEO of Touring Cars Franchise Chain, p. +358 40 707 3616 
  • Mr. Roy Nordanger, MD of Tellus Rental AS,  p. +47 9 215 1900 
  • Ms. Miia Mustonen, Global Marketing & PR, p. +358 50 569 2021


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